About Us
Our Story
Where it Began...
For more than 2 decades, making homemade drinking yoghurt has been a simple yet cherished morning routine for my family.
My recipe was straightforward: just yoghurt, fresh milk, honey, and a touch of lemon. As years passed, my wife and sons recognised
our evolving nutrition needs. They encourage me to add protein to our routine yoghurt, understanding its importance for strength,
repair, and sustained energy as we age. This led us to incorporate plant-based proteins into our beloved homemade yoghurt.
We kept working on the recipe, carefully balancing ingredients, smoothing the texture, and fine-tuning the flavour until it
became something we all truly enjoyed. For my family, this yoghurt became more than just a breakfast. It was our ideal way
to start the day, nourishing, convenient, and satisfying enough to keep us full until the next meal.
That’s how Proghurt was born, a premium smart food made for real lives, perfect for your on-the-go breakfast, a quick midday
boost between meetings, or a pre-workout fuel to keep hunger away.
Crafted with organic whole milk and five powerful plant proteins, Proghurt is more than just a drinking yoghurt, it’s a daily
choice you can trust. It’s good for your gut and great for your life.
The Founders
We’re a small but passionate team, nutrition lovers, product innovators, and wellness advocates, united by one mission: to redefine smart food for real life. Led by founders, Pichai and Chanida J., Proghurt was born out of a family kitchen and evolved into a modern wellness brand. Each bottle is the result of decades of care, science, and belief that food can be both powerful and practical.
Our Mission
"To elevate your demanding lifestyle with delicious and nutritious plant-based protein drinking yoghurts, setting standards for wellness and convenience without compromising on health and taste."
Our Vision
“Proghurt elevates on-the-go nutrition with refined ingredients, premium smart food and wellness you can taste.”
Our Core Values
Rooted in Genuine Care
Proghurt began at the breakfast table. We believe health starts at home, and every sip carries the warmth of care and connection that nourishes our family.
Wellness, inside out
We prioritise health, inside and out, with every ingredient thoughtfully chosen for tangible benefits.
Hybrid Innovation
We blend dairy and plant proteins to deliver balanced, innovative protein nutrition directly to you.
Effortless Nourishment
We believe that smart food should be simple, easy to enjoy, quick to grab, yet rich in purpose.
Uncompromising Quality and Taste
We commit to using refined ingredients and maintaining high standards in every bottle we craft.
Fueling a Dynamic Lifestyle
We fuel active, modern lifestyles, helping people stay energized, balanced, and ready for every moment.
Our Promise
At Proghurt, we promise to deliver more than just a drink.
- We commit to creating premium smart food that’s crafted with care, powered by plants, and backed by real nutrition.
- Every bottle of Proghurt is designed to fuel your body, fit your fast-paced life, and elevate your health one sip at a time.
Wellness Pledge
We believe wellness is a daily choice and we’re here to make that choice easier.
That’s why we pledge to:
- We pledge to use only the highest quality ingredients, ensuring every sip is packed with real benefits.
- We promise to keep innovating, always looking for ways to enhance our recipes and bring you the best of nature.
- We commit to transparency, so you know exactly what’s in your Proghurt and how it supports your health.
Proghurt stands for smart nutrition, real wellness, and progress you can taste.